I Don’t Think Of Work As Work

Your Brand Or Your Name Is Simply Your Reputation, You Have To Fight In Life To Protect That As It Means Everything. Nothing Is More Important.

In Business, As In Life, All That Matters Is That You Do Something Positive.

You Can Never Go Too Far Wrong By Thinking Like A Customer Who’s New To The Business.

A Successful Business Must Have A Sound Knowledge Of Its Market And Work On How Its Product Or Service Will Be Different, Stand Out And Improve People's Lives. If You Can Ensure It Responds To A Real Need In The Market Place, Your Business Can Punch Well Above Its Weight.

Perhaps, Therefore, It Is Odd That If There Is Any One Phrase That Is Guaranteed To Set Me Off It's When Someone Says To Me, 'ok, Fine. You're The Boss!' What Irks Me Is That In 90% Of Such Instances What That Person Is Really Saying Is, 'ok, Then, I Don't Agree With You, But I'll Roll Over And Do It Because You're Telling Me To. But If It Doesn't Work Out I'll Be The First To Remind Everyone That It Wasn't My Idea.'