I Actually Have Great Hopes For The

Speaking To The Subject Is The Most Overrated Thing In Journalism.

The Only Reason The Word "brand" Gets A Little Tiresome Is That Something That Is Complex And Wonderful And Deep Begins To Sound Like A Can Of Tomato Soup. I Recoil At That, But I'm Used To It. I Know What It Means: It Means That The New Yorker Is Not Merely The Magazine That Comes Out In Print Once A Week. It's The Web Site, It's The Festival, It's Our Mobile Application - All These Things - And What They Stand For And What They Mean.

Prediction Is A Low Form Of Journalism.

Maybe Santa Claus Is Real. Here's The Problem: Reality.

There Are Days When You Might Enjoy Being An Editor A Little Less, Due To One Crisis Or Another. It Is Absolutely Vital, To Me, In A Period Of Technological Evolution And Sometimes Financial Stress That I And My Colleagues Not Only Put Out A Fantastic Magazine And Web Site And All The Rest, But Also That We Are Smart Enough About What We Are Doing.