How Can You Make Sense Of The

One Quarter Of Medicare Beneficiaries Have Five Or More Chronic Conditions, Sees An Average Of 13 Physicians Each Year, And Fills 50 Prescriptions Per Year.

People Still Cling To This Belief That Innovation Is Just Random And Unpredictable. But If You Look Closely, There Are Some Real Patterns. The Companies That Recognize And Take Advantage Of Those Patterns Have The Real Opportunity To Create Competitive Advantage.

Almost Always Great New Ideas Don't Emerge From Within A Single Person Or Function, But At The Intersection Of Functions Or People That Have Never Met Before.

If A Company Truly Wants To Resolve The Innovator's Dilemma, It Does Need To Be Able To Create Wave After Wave Of Disruptive Innovation. And Those Disruptive Innovations Will Typically Grow To The Point Where They Do Cause Some Pain For Leading Companies. But Most Disruptive Innovations Create Substantial New Growth Before They Cause That Pain.

Quite Often Startups Were First Out Of The Gate With A Sustaining Technology. But Somehow The Leaders Got The Technology And Stayed Atop Their Industries. Sometimes They Acquired The Startup; Sometimes They Just Developed The Technology As A Follower And Used Their Muscle And Mass To Win. But They Always Won.