Here's A Very Good Rule Of Thumb

Every Great Political Campaign Rewrites The Rules; Devising A New Way To Win Is What Gives Campaigns A Comparative Advantage Against Their Foes.

The United States Established Itself As A Trustworthy New Nation In Its First Two Decades After The Revolutionary War By Paying Its Debts, Even When Many In The Country Believed It Had No Obligation To Do So. Alexander Hamilton, The Founder Of This Newspaper, Insisted On It.

Back In 1995, Bill Gates Himself Didn't Understand That The Internet Was The Direction Computing Was Going.

While Negativity Is Politically Useful, It Is Also Demoralizing Unless It Is Accompanied - And To Some Extent Overshadowed - By Elevated And Inspiring Ideas About The American Future.

This, Of Course, Has No Chance Of Passing. But Then Tuesday Night'€™s State Of The Union Address Could Be The First One In History Deliberately Designed Solely To Generate A Pavlovian Rage Response In Members Of The Opposing Party.