Gutenberg Made Everybody A Reader. Xerox Makes

The Family Circle Has Widened. The Worldpool Of Information Fathered By The Electric Media--movies, Telstar, Flight--far Surpassesany Possible Influence Mom And Dad Can Now Bring To Bear. Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

The Wheel Is An Extension Of The Foot, The Book Is An Extension Of The Eye, Clothing An Extension Of The Skin, Electric Circuitry An Extension Of The Central Nervous System.

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.

Mysticism Is Just Tomorrow's Science Dreamed Today.

Professionalism Is Environmental. Amateurism Is Anti Environmental. Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Ground Rules Of Society. The Amateur Can Afford To Loose.