Great Companies Are Built On Great Products.

You Want To Have A Future Where You’re Expecting Things To Be Better, Not One Where You’re Expecting Things To Be Worse.

Winning 'motor Trend' Car Of The Year Is Probably The Closest Thing To Winning The Oscar Or Emmy Of The Car Industry.

Brand Is Just A Perception, And Perception Will Match Reality Over Time. Sometimes It Will Be Ahead, Other Times It Will Be Behind. But Brand Is Simply A Collective Impression Some Have About A Product.

My Family Fears That The Russians Will Assassinate Me.

The Path To The Ceo's Office Should Not Be Through The Cfo's Office, And It Should Not Be Through The Marketing Department. It Needs To Be Through Engineering And Design.