Good Night, And Good Luck.

In Order To Progress, Radio Need Only Go Backward, To The Time When Singing Commercials Were Not Allowed On News Reports, When There Was No Middle Commercial On A News Report, When Radio Was Rather Proud, Alert And Fast.

One Of The Basic Troubles With Radio And Television News Is That Both Instruments Have Grown Up As An Incompatible Combination Of Show Business, Advertising And News. Each Of The Three Is A Rather Bizarre And Demanding Profession. And When You Get All Three Under One Roof, The Dust Never Settles.

To Be Persuasive We Must Be Believable; To Be Believable We Must Be Credible; Credible We Must Be Truthful.

Our Major Obligation Is Not To Mistake Slogans For Solutions.

A Blur Of Blinks, Taps, Jiggles, Pivots And Shifts ... The Body Language Of A Man Wishing Urgently To Be Elsewhere.