God Wiped Snot Out Of His Nose

When The Reader Hears Strong Echoes Of His Or Her Own Life And Beliefs, He Or She Is Apt To Become More Invested In The Story.

Resistance To Change Is Proportional To How Much The Future Might Be Altered By Any Given Act.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Outlines Are The Last Resource Of Bad Fiction Writers Who Wish To God They Were Writing Masters' Theses.

But Then Fall Comes, Kicking Summer Out On Its Treacherous Ass As It Always Does One Day Sometime After The Midpoint Of September, It Stays Awhile Like An Old Friend That You Have Missed. It Settles In The Way An Old Friend Will Settle Into Your Favorite Chair And Take Out His Pipe And Light It And Then Fill The Afternoon With Stories Of Places He Has Been And Things He Has Done Since Last He Saw You.