For The First Time In History We

Trust Is Not Simply A Matter Of Truthfulness, Or Even Constancy. It Is Also A Matter Of Amity And Goodwill. We Trust Those Who Have Our Best Interests At Heart, And Mistrust Those Who Seem Deaf To Our Concerns.

It Doesn't Matter Much Where Your Company Sits In Its Industry Ecosystem, Nor How Vertically Or Horizontally Integrated It Is - What Matters Is Its Relative 'share Of Customer Value' In The Final Product Or Solution, And Its Cost Of Producing That Value.

Somewhere Out There Is A Bullet With Your Company's Name On It. Somewhere Out There Is A Competitor, Unborn And Unknown, That Will Render Your Strategy Obsolete. You Can't Dodge The Bullet – You're Going To Have To Shoot First. You're Going To Have To Out-innovate The Innovators.

For The First Time In History We Can Work Backward From Our Imagination Rather Than Forward From Our Past.

Your Organization Can Start Tweeting, But That Wont Change Its Dna.