For In A Civilization Which Has Lost

The Qualities Which Technique Requires For Its Advance Are Precisely Those Characteristics Of A Technical Order Which Do Not Represent Indivisual Intelligence...the Individual, In Order To Make Use Of Technical Instruments, No Longer Needs To Know About His Civilization.

Propaganda Must Not Concern Itself With What Is Best In Man - The Highest Goals Humanity Sets For Itself, Its Noblest And Most Precious Feelings. Propaganda Does Not Aim To Elevate Man, But To Make Him Serve. It Must Therefore Utilize The Most Common Feelings, The Most Widespread Ideas, The Crudest Patterns, And In So Doing Place Itself On A Very Low Level With Regard To What It Wants Man To Do And To What End. Hate, Hunger, And Pride Make Better Levers Of Propaganda Than Do Love Or Impartiality.

It Is The Emergence Of Mass Media Which Makes Possible The Use Of Propaganda Techniques On A Societal Scale.

Science Brings To The Light Of Day Everything Man Had Believed Sacred. Technique Takes Possession Of It And Enslaves It.

In Point Of Fact There Are A Certain Number Of Values And Of Forces Which Are Of Decisive Importance In Our World Civilization: The Primacy Of Production, The Continual Growth Of The Power Of The State And The Formation Of The National State, The Autonomous Development Of Technics, Etc. These, Among Others - Far More Than The Ownership Of The Means Of Production Or Any Totalitarian Doctrine - Are The Constitutive Elements Of The Modern World. So Long As These Elements Continue To Be Taken For Granted, The World Is Standing Still.