Focusing Is All About Saying No

Our Goal Is To Make The Best Devices In The World, Not To Be The Biggest.

It's Not About Money. It's About The People You Have, How You're Led, And How Much You Get It.

You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.

I Have Always Said If There Ever Came A Day When I Could No Longer Meet My Duties And Expectations As Apple's Ceo, I Would Be The First To Let You Know. Unfortunately, That Day Has Come.

The Manual For Wordstar, The Most Popular Word-processing Program, Is 400 Pages Thick. To Write A Novel, You Have To Read A Novel - One That Reads Like A Mystery To Most People. They're Not Going To Learn Slash Q-z Any More Than They're Going To Learn Morse Code. That Is What Macintosh Is All About.