Fear Is Self-awareness Raised To A Higher

In This Country There Is A Universal Third Person, The Man We All Want To Be. Advertising Has Discovered This Man. It Uses Him To Express The Possibilities Open To The Consumer. To Consume In America Is Not To Buy; It Is To Dream. Advertising Is The Suggestion That The Dream Of Entering The Third Person Singular Might Possibly Be Fulfilled.

There's Something Nearly Mystical About Certain Words And Phrases That Float Through Our Lives. It's Computer Mysticism. Words That Are Computer Generated To Be Used On Products That Might Be Sold Anywhere From Japan To Denmark - Words Devised To Be Pronounceable In A Hundred Languages. And When You Detach One Of These Words From The Product It Was Designed To Serve, The Words Acquires A Chantlike Quality.

People Had No Tolerance For Your Particular Hardship Unless You Knew How To Entertain Them With It.

Hardship Makes The World Obscure.

The Less There Was To See, The Harder He Looked, The More He Saw. (point Omega)