Failure Is An Enigma. You Worry About

I Imported The First Mac Into England In 1984; You Know, The Beige Box. I Imported What I Think Were The First Four That Came Into England. I Never Opened The Instruction Manual. That Was The Best Thing About It.

Exactly 5,126 Attempts To Make The First Bagless Vacuum Cleaner Were Failures-some Catastrophic Disappointments, Some Minor Defects. It Took 15 Years. Prototype 5,127 Was The Success ... Failure Is Painful, But It Spurs On Improvement Like Nothing Else.

It's The Unlikely Juxtaposition Of Creativity And Logic Which Causes The Wooliness And Confusion Around The Term 'innovation'. Everybody Wants To Be Innovative; Many Companies And Ideas Are Proclaimed To Be Innovative And No One Doubts That Innovation Is A Money Spinner. And, Thus, We Are All Looking For The Magic Formula. Well, Here You Go: Creativity + Iterative Development = Innovation.

Engineering Is Treated With Disdain, On The Whole. It's Considered To Be Rather Boring And Irrelevant, Yet Neither Of Those Is True.

I Want Entrepreneurs To Be Engineers And Scientists And Designers; They Don't Necessarily Have To Be Internet Entrepreneurs Or Retail Entrepreneurs.