Experts Step Outside Their Comfort Zone And

If You Were A Medieval Scholar Reading A Book, You Knew That There Was A Reasonable Likelihood You'd Never See That Particular Text Again, And So A High Premium Was Placed On Remembering What You Read. You Couldn't Just Pull A Book Off The Shelf To Consult It For A Quote Or An Idea.

If You Want To Make Information Stick, It's Best To Learn It, Go Away From It For A While, Come Back To It Later, Leave It Behind Again, And Once Again Return To It - To Engage With It Deeply Across Time. Our Memories Naturally Degrade, But Each Time You Return To A Memory, You Reactivate Its Neural Network And Help To Lock It In.

If You Want To Live A Memorable Life, You Have To Be The Kind Of Person Who Remembers To Remember.

Jonah Lehrer Is One Of The Most Talented Explainers Of Science That We’ve Got. What A Pleasure It Is To Follow His Investigation Of Creativity And Its Sources. Imagine Is His Best Book Yet.

Our Culture Is An Edifice Built Of Externalized Memories.