Evangelism Is Selling A Dream.

The Higher You Go In A Company, The Less Oxygen There Is, So Supporting Intelligent Life Becomes Difficult.

Second, You Need To Spread The Large Amount Of Information Knowledge That You've Gained-pooping Like An Elephant. This Means Sharing Information And Discoveries With Your Fellow Employees And Occasionally Even With Your Competitors.

Great Companies Start Because The Founders Want To Change The World... Not Make A Fast Buck.

Entitlement Is The Opposite Of Enchantment.

"(big Name Research Firm) Says Our Market Will Be $50 Billion In 2010." Every Entrepreneur Has A Few Slides About How The Market Potential For His Segment Is Tens Of Billions. It Doesn't Matter If The Product Is Bar Mitzah Planning Software Or 802.11 Chip Sets. Venture Capitalists Don't Believe This Type Of Forecast Because It's The Fifth One Of This Magnitude That They've Heard That Day. Entrepreneurs Would Do Themselves A Favor By Simply Removing Any Reference To Market Size Estimates From Consulting Firms.