Emerging Markets Are Hugely Important.

Exactly 5,126 Attempts To Make The First Bagless Vacuum Cleaner Were Failures-some Catastrophic Disappointments, Some Minor Defects. It Took 15 Years. Prototype 5,127 Was The Success ... Failure Is Painful, But It Spurs On Improvement Like Nothing Else.

You Need A Stubborn Belief In An Idea In Order To See It Realised.

Companies Are Not Ingenious, It's The People In Them That Are.

If You Invent Something, You're Doing A Creative Act. It's Like Writing A Novel Or Composing Music. You Put Your Heart And Soul Into It, And Money. It's Years Of Your Life, It's Your House Remortgaged, Huge Emotional Investment And Financial Investment.

Success Is Made Of 99% Failure.