Don't Try To Innovate For The Future.

Nobody Can Predict The Future; The Idea Is To Have A Firm Grasp Of The Present.

Here I Am, Fifty-eight, And I Still Don't Know What I'm Going To Be When I Grow Up.

Innovation Is The Specific Tool Of Entrepreneurs, The Means By Which They Exploit Change As An Opportunity For A Different Business Or A Different Service. It Is Capable Of Being Presented As A Discipline, Capable Of Being Learned, Capable Of Being Practiced. Entrepreneurs Need To Search Purposefully For The Sources Of Innovation, The Changes And Their Symptoms That Indicate Opportunities For Successful Innovation. And They Need To Know And To Apply The Principles Of Successful Innovation.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

Marketing Is The Distinguishing, Unique Function Of The Business.