Don't Be Afraid To Change The Model.

When There's An Ache, You Want To Be Like Aspirin, Not Vitamins. Aspirin Solves A Very Particular Problem Someone Has, Whereas Vitamins Are A General "nice To Have" Market.

In The Long Term, You Have To Believe That Movies And Tv Shows Will Be Like The Opera And The Novel, Pretty Nichey Businesses.

But It May Be One Of Our Best Markets In The Long Term Because When The Japanese Society Embraces A Brand It Is A Very Deep Connection, So We're Willing To Make That Investment Knowing That It's Not The Quick Route To Success That Might Be In Other Countries.

Interactivity And A Better Experience Aren't Always The Same Thing.

Stone Age. Bronze Age. Iron Age. We Define Entire Epics Of Humanity By The Technology They Use.