Don't Be Afraid To Change The Model.

I Watch Mostly Independent Films.

Our Brand At Netflix Is Really Focused On Movies And Tv Shows.

Interactivity And A Better Experience Aren't Always The Same Thing.

Technological Revolutions Are Very Hard To Predict. My Favourite Example Is Someone In 1850 Taking Care Of Horses As A Farrier. They Would Have Said, "look, Horses Have Been Part Of Human Existence For 5,000 Years. We Are Horse People. It's Permanent." But All Of A Sudden, The Internal Combustion Engine Comes Along And, With It, Oil Fields And Automobiles, Which Basically Replace The Horse Completely. So We Often Have These Long Periods Of Stability And Then A Sudden Inflection Point.

Truly Brilliant Marketing Happens When You Take Something Most People Think Of As A Weakness And Reposition It So People Think Of It As A Strength.