Do Your Best At Every Job. Don't

The Roots Of Apple Were To Build Computers For People, Not For Corporations. The World Doesn't Need Another Dell Or Compaq.

Woz Is Living His Own Life Now. He Hasn't Been Around Apple For About Five Years. But What He Did Will Go Down In History.

I Want To Put A Ding In The Universe.

Your Customers Don't Care About You. They Don't Care About Your Product Or Service. They Care About Themselves, Their Dreams, Their Goals. Now, They Will Care Much More If You Help Them Reach Their Goals, And To Do That, You Must Understand Their Goals, As Well As Their Needs And Deepest Desires.

When Companies Get Bigger They Try To Replicate Their Success. But They Assume Their Magic Came From Process. They Try To Use Processes To Substitute Content.