Do Your Art. But Don't Wreck Your

Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

Believe In What You Do, Because You May Have To Do It For A Long Time Before It Catches On.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.