Do Not Do Anything That Anyone Else

Over The Years, I Have Learned That Every Significant Invention Has Several Characteristics. By Definition It Must Be Startling, Unexpected, And Must Come Into A World That Is Not Prepared For It. If The World Were Prepared For It, It Would Not Be Much Of An Invention.

Marketing Is What You Do When Your Product Is No Good.

It's Not That We Need New Ideas, But We Need To Stop Having Old Ideas.

Fifty Years After We Undertook To Make The First Synthetic Polarizers We Find Them The Essential Layer In Digital Liquid-crystal. And Thirty Four Years After We Undertook To Make The First Instant Camera And Film, Our Kind Of Photography Has Become Ubiquitous.

The Process Must Be Concealed From - Non-existent For - The Photographer, Who By Definition Need Think Of The Art In The Taking And Not In The Making Photographs... In Short, All That Should Be Necessary To Get A Good Picture Is To Take A Good Picture.