Design Is Not Just What It Looks

Strategy Is Figuring Out What Not To Do.

First Was The Mouse. The Second Was The Click Wheel. And Now, We're Going To Bring Multi-touch To The Market. And Each Of These Revolutionary Interfaces Has Made Possible A Revolutionary Product - The Mac, The Ipod And Now The Iphone.

People Need To Have The Incentive That If They Invest And Succeed, They Can Make A Fair Profit. Otherwise They'll Stop Investing.

Ad Campaigns Are Necessary For Competition. But Good Pr Educates People; That's All It Is.

The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.