Design Is A Response To A Specific

A Book Cover Is A Distillation. It Is A Haiku Of The Story.

Design Is, Literally, Purposeful Planning. Graphic Design, Then, Is The Form Those Plans Will Take.

Design Is A Response To A Specific Problem. You Are Given A Problem To Solve, And Then You Let The Problem Itself Tell You What Your Solution Is.

Kiddies, Graphic Design, If You Wield It Effectively, Is Power. Power To Transmit Ideas That Change Everything. Power That Can Destroy An Entire Race Or Save A Nation From Despair. In This Century, Germany Chose To Do The Former With The Swastika, And America Opted For The Latter With Mickey Mouse And Superman.

Life Is A Life-long Assignment That Must Be Constantly Analyzed, Clarified, Figured Out, And Responded To Appropriately.