Customers Must Recognize That You Stand For

Mass Advertising Can Help Build Brands, But Authenticity Is What Makes Them Last. If People Believe They Share Values With A Company, They Will Stay Loyal To The Brand.

I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.

I'm Optimistic About The Country; I'm Optimistic About The American People.

I Honestly Never Dreamed At The Time That I Would One Day Own The Starbucks And Or Be In A Position Where We Would Have More Than 10,000 Stores Around The World. It Has Just Been An Incredible Journey For All Of Us.

When Companies Fail, Or Fail To Grow, It's Almost Always Because They Don't Invest In The People, The Systems, And The Processes They Need.