Culture Means Control Over Nature.

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.

Culture Requires In The First Place A Certain Balance Of Material And Spiritual Values.

A New Culture Can Only Grow Up In The Soil Of A Purged Humanity.

Quite Apart From Any Conscious Program, The Great Cultural Historians Have Always Been Historical Morphologists: Seekers After Theforms Of Life, Thought, Custom, Knowledge, Art.

The Art Of Watching Has Become Mere Skill At Rapid Apperception And Understanding Of Continuously Changing Visual Images. The Younger Generation Has Acquired This Cinematic Perception To An Amazing Degree.