Creativity Is A Fancy Word For The

You Make The Best Products You Can, And You Grow As Fast As You Deserve To.

I Did Not Feel 'evil' When I Wrote Advertisements For Puerto Rico. They Helped Attract Industry And Tourists To A Country Which Had Been Living On The Edge Of Starvation For 400 Years.

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

Claude Hopkins.. Maintained That Nobody With A College Education Could Write An Advertisement Addressed To The Mass Millions. That's Absolute Poppycock.