Contrary To What Most Of Us Believe,

Studying Creativity Is Not An Elite Distraction, But Provides One Of The Most Exciting Models For Living.

To Be Successful You Have To Enjoy Doing Your Best While At The Same Time Contributing To Something Beyond Yourself.

If The Firms That Employ An Increasing Majority Of The Population Are Driven Solely To Satisfy The Owner's Greed At The Expense Of Working Conditions, Of The Stability Of The Community, And Of The Health Of The Environment, Chances Are That The Quality Of Our Lives Will Be Worse Than It Is Now.

Good Design Is A Visual Statement That Maximizes The Life Goals Of The People In A Given Culture (or, More Realistically, The Goals Of A Certain Subset Of People In The Culture) That Draws On A Shared Symbolic Expression For The Ordering Of Such Goals.

For Original Ideas To Come About, You Have To Let Them Percolate Under The Level Of Consciousness In A Place Where We Have No Way To Make Them Obey Our Own Desires Or Our Own Direction. Their Random Combinations Are Driven By Forces We Don't Know About.