Connect, Create Meaning, Make A Difference, Matter,

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

Many People Are Starting To Realize That They Work A Lot And That Working On Stuff They Believe In (and Making Things Happen) Is Much More Satisfying Then Just Getting A Paycheck And Waiting To Get Fired (or Die).

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.