Companies Have Got To Learn To Eat

The Dumbest Mistake Is Viewing Design As Something You Do At The End Of The Process To 'tidy Up' The Mess, As Opposed To Understanding It's A 'day One' Issue And Part Of Everything.

But There's No Substitute For Getting Smarter Faster. And The Way You Get Smarter Is To Screw Around Vigorously. Try Stuff. See What Works. See What Fails Miserably. Learn. Rinse. Repeat.

To Meet The Demands Of The Fast-changing Competitive Scene, We Must Simply Learn To Love Change As Much As We Have Hated It In The Past.

Everyone Has A Chance To Learn, Improve, And Build Up Their Skills.

If Silly Things Were Not Done, Intelligent Things Would Never Happen.