Companies Are Not Ingenious, It's The People

Success Is Made Of 99% Failure.

Apartments Are Getting Smaller On A Whole. Houses Are Getting Smaller. People Don't Need Great Big Vacuums Anymore.

The Important Thing Is To Learn From Mistakes - Something Graduates Are Adept At. Our Graduate Engineers Are Working On New Technology - From Uncharted Applications For Our Digital Motor, To A New Take On The Hand Dryer. With An Unhindered Mind, Nothing Is Off Limits.

Having A Good Idea Is One Thing, But Persuading Other People To Buy It Is Quite Another. Good Inventors Are Polymaths: They Think With Their Hands And Their Brains. They're Experts In Design, Engineering And Business.

It's The Unlikely Juxtaposition Of Creativity And Logic Which Causes The Wooliness And Confusion Around The Term 'innovation'. Everybody Wants To Be Innovative; Many Companies And Ideas Are Proclaimed To Be Innovative And No One Doubts That Innovation Is A Money Spinner. And, Thus, We Are All Looking For The Magic Formula. Well, Here You Go: Creativity + Iterative Development = Innovation.