Communication Always Makes Demands. It Always Demands

We Know Nothing About Motivation. All We Can Do Is Write Books About It.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Most Leaders Don't Need To Learn What To Do. They Need To Learn What To Stop.

Any Time I Have Seen Someone Accomplishing Something Magnificent, They Have Been A Monomaniac With A Mission. A Single-minded Individual With A Passion.

Strategic Management Is Not A Box Of Tricks Or A Bundle Of Techniques. It Is Analytical Thinking And Commitment Of Resources To Action. But Quantification Alone Is Not Planning. Some Of The Most Important Issues In Strategic Management Cannot Be Quantified At All.