Communicate Your Passion Clearly, Concisely And With

Exploration Is A Wonderful Way To Open Our Eyes To The World, & To Truly See That Impossible Is Just A Word.

When Something Doesn't Go Exactly To Plan, Money Is Tight Or A Business Is Struggling - See It As A Challenge Rather Than A Failure. Look Outside The Box And Try And Find A Solution - You'll Be Surprised How Many Great Opportunities And Possibilities Arise When Things Look Bad. You've Just Got To Open Your Mind And Not Be Afraid Of Sticking Your Neck Out!

Be Authentic And Organic. It Can't Be Forced Or It Won't Work. And Most Importantly, Have Fun.

The Virgin Brand Is Not A Product Like Coca-cola Or Famous Grouse Whisky. It's An Attitude And A Way Of Life To Many. That Attitude Is About Giving Customers A Better Time And Better Value In A Fun Way That Embraces Life And Seeks To Give The Customers Something New.

Because I Don't See Virgin As A Company But As A Way Of Life And I Fully Enjoy It, I Don't Think I'll Ever Retire.