Commercial Art Tries To Make You Buy

Kiddies, Graphic Design, If You Wield It Effectively, Is Power. Power To Transmit Ideas That Change Everything. Power That Can Destroy An Entire Race Or Save A Nation From Despair. In This Century, Germany Chose To Do The Former With The Swastika, And America Opted For The Latter With Mickey Mouse And Superman.

What People Really Want, No Matter Who They Are, Is Someone To Listen To Them. ... People Have A Lot On Their Minds, However Trivial, And If You're Simply Willing To Sit There Like A Sack Of Dirt And Let Them Yammer, They Will Tell It To You.

Never Fall In Love With An Idea. They're Whores: If The One You're With Isn't Doing The Job, There's Always, Always, Always Another.

Design Is, Literally, Purposeful Planning. Graphic Design, Then, Is The Form Those Plans Will Take.

Never Fall In Love With An Idea. They're Whores.