Commercial Art Tries To Make You Buy

Design Is A Response To A Specific Problem. You Are Given A Problem To Solve, And Then You Let The Problem Itself Tell You What Your Solution Is.

Antisappointment. Anticipation Colliding Head-on With The Certainty Of Its Own Doom.

Kiddies, Graphic Design, If You Wield It Effectively, Is Power. Power To Transmit Ideas That Change Everything. Power That Can Destroy An Entire Race Or Save A Nation From Despair. In This Century, Germany Chose To Do The Former With The Swastika, And America Opted For The Latter With Mickey Mouse And Superman.

Never Fall In Love With An Idea. They're Whores: If The One You're With Isn't Doing The Job, There's Always, Always, Always Another.

What People Really Want, No Matter Who They Are, Is Someone To Listen To Them. ... People Have A Lot On Their Minds, However Trivial, And If You're Simply Willing To Sit There Like A Sack Of Dirt And Let Them Yammer, They Will Tell It To You.