Choose Great People And Shine In Their

Please Be Polite. Nothing In Life Should Erode The Habit Of Saying Thank You To People Or Praising Them.

However Small A Company, Its Founders Should Try To Expand People's Opportunities And Choices.

I Was Interested In Creating Things That I Could Be Proud Of And So, You Know, I Was Interested In Being An Editor Of A Magazine, Things That I Could Be Proud Of, And So, You Know, I Was Interested In Being An Editor Of A Magazine, But In Order To Be An Editor Of A Magazine I Had To Become A Publisher As Well. I Had To Pay The Bills. I Had To Worry About The Printing And The Paper Manufacturing And The Distribution Of That Magazine.

Throughout My Business Life I Have Always Tried To Keep On Top Of Costs And Protect The Downside Risk As Much Possible. The Virgin Group Has Survived Only Because We Have Always Kept Tight Control Of Our Cash. But, Likewise, I Also Know That Sometimes It Is Essential To Break These Rules And Spend Lavishly.

Train People Well Enough So They Can Leave, Treat Them Well Enough So They Don't Want To.