Choices Lead To Habits. Habits Become Talents.

I Believe That Uncertainty Is Really My Spirit's Way Of Whispering, I'm In Flux. I Can't Decide For You. Something Is Off-balance Here.

Popular Is Not The Same Important, Or Often, Not The Same As Good.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Most People Are Searching For A Path To Success That Is Both Easy And Certain. Most Paths Are Neither.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.