Change Is Not So Much About Being

Integrity May Be About Little Things As Much Or More Than Big Ones.

Rewards Should Go To Teams As A Whole.

The Best Leaders... Almost Without Exception And At Every Level, Are Master Users Of Stories And Symbols.

The Dominant Culture In Most Big Companies Demands Punishment For A Mistake, No Matter How Useful, Small, Invisible.

If There Is A Single Tragic Flaw That Mars Our Biggest Enterprises, It Is Conservatism - The Failure To Fail, And Fail Big, In An Era Of Unprecedented Volatility And Ambiguity.