But We Need To Be Very Clear:

That Is The Meaning Of The Trump Brand - Being The Boss Who Is So Rich And So Powerful He Can Do Whatever He Wants. So The Way In Which He Ran For President Was To Embody That Idea As Fully As He Possibly Could With His Outrageousness. I Don't Think He Actually Thought He Would Win. I Think The Original Idea Was Purely A Marketing Idea. It Seemed A No-lose Situation, Because He Would Get So Much Free Publicity. And This Has Always Been His Genius - I Shouldn't Use The Word "genius" When Talking About Trump - But He's Always Understood The Value Of Free Publicity.

In Pragmatic Terms, Our Challenge Is Less To Save The Earth From Ourselves And More To Save Ourselves From An Earth That, If Pushed Too Far, Has Ample Power To Rock, Burn, And Shake Us Off Completely.

It's Certainly Something We Haven't Seen Before In Terms Of A Fully Commercial Global Brand - Really A Family Of Brands - Not Just Trump But Also Ivanka, Who Has A Sub-brand. We've Never Seen This Before. We've Had Presidents In Financial Conflicts Of Interest Before, But This Phenomenon Where A Sitting President Image Avatar Is Out There Selling Golf Courses And Condominiums, Even As He Is In Office And Having The Value Of His Personal Brand Inflated Dramatically By Fact Of His Being President, Is New Territory.

The Creation Of Today's Market Society Was Not The Result Of A Sequence Of Spontaneous Events But Rather Of State Interference And Violence.

Those Looking For Ideology In The White House Should Consider This: For The Men Who Rule Our World, Rules Are For Other People.