But We Need To Be Very Clear:

I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.

We Live In This Culture Of Endless Extraction And Disposal: Extraction From The Earth, Extraction From People's Bodies, From Communities, As If There's No Limit, As If There's No Consequence To How We're Taking And Disposing, And As If It Can Go On Endlessly. We Are Reaching The Breaking Point On Multiple Levels. Communities Are Breaking, The Planet Is Breaking, People's Bodies Are Breaking. We Are Taking Too Much.

It Seems To Me That Our Problem Has A Lot Less To Do With The Mechanics Of Solar Power Than The Politics Of Human Power—specifically Whether There Can Be A Shift In Who Wields It, A Shift Away From Corporations And Toward Communities, Which In Turn Depends On Whether Or Not The Great Many People Who Are Getting A Rotten Deal Under Our Current System Can Build A Determined And Diverse Enough Social Force To Change The Balance Of Power.

Anybody Who Claims That They Know Where This Whole Thing Is All Going Is Just Lying.

Africa Is Poor Because Its Investors And Its Creditors Are Unspeakably Rich.