But We Need To Be Very Clear:

It Is Eminently Possible To Have A Market-based Economy That Requires No Such Brutality And Demands No Such Ideological Purity. A Free Market In Consumer Products Can Coexist With Free Public Health Care, With Public Schools, With A Large Segment Of The Economy -- Like A National Oil Company -- Held In State Hands. It's Equally Possible To Require Corporations To Pay Decent Wages, To Respect The Right Of Workers To Form Unions, And For Governments To Tax And Redistribute Wealth So That The Sharp Inequalities That Mark The Corporatist State Are Reduced. Markets Need Not Be Fundamentalist.

Fury Is An Entirely Appropriate Response To A System That Sends Young People To Kill Other Young People In A War That Never Should Have Been Waged. Yet The American Right Is Forever Trying To Pathologise Anger As Something Menacing And Abnormal, Dismissing War Opponents As Hateful And, In The Latest Slur, "wild-eyed". This Is Much Harder To Do When Victims Of Wars Begin To Speak For Themselves: No One Questions The Wildness In The Eyes Of A Mother Or Father Who Has Just Lost A Son Or Daughter, Or The Fury Of A Soldier Who Knows That He Is Being Asked To Kill, And To Die, Needlessly.

Communication Is My Thing.

I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.

It Has No Denim-toned House Paint. Levi Makes What Is Essentially A Commodity: Blue Jeans. Its Ads May Evoke Rugged Outdoorsmanship, But Levi Hasn't Promoted Any Particular Life Style To Sell Other Products.