Brands Always Mean Something. If You Don't

A Business Can Be Started With Very Little Money.

To Be Successful, You Have To Be Out There, You Have To Hit The Ground Running

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

However Small A Company, Its Founders Should Try To Expand People's Opportunities And Choices.

We, We - As I Say, We Go In And Shake Up Other Industries And I Think, You Know, We Do It Differently And I Think That Industries Are Not Quite The Same As A Result Of Virgin Attacking The Market.