Brand Is Just A Perception, And Perception

Failure Is An Option Here. If Things Are Not Failing, You Are Not Innovating Enough.

I Do Think There Is A Lot Of Potential If You Have A Compelling Product And People Are Willing To Pay A Premium For That. I Think That Is What Apple Has Shown. You Can Buy A Much Cheaper Cell Phone Or Laptop, But Apple's Product Is So Much Better Than The Alternative, And People Are Willing To Pay That Premium.

That's My Lesson For Taking A Vacation: Vacation Will Kill You.

The Odds Of Me Coming Into The Rocket Business, Not Knowing Anything About Rockets, Not Having Ever Built Anything, I Mean, I Would Have To Be Insane If I Thought The Odds Were In My Favor.

I Would Like To Fly In Space. Absolutely. That Would Be Cool. I Used To Just Do Personally Risky Things, But Now I've Got Kids And Responsibilities, So I Can't Be My Own Test Pilot. That Wouldn't Be A Good Idea. But I Definitely Want To Fly As Soon As It's A Sensible Thing To Do.