Books Work As An Art Form (and

If You're Not Willing To Get Your 'worst One Ever' Out Of The Way, How Will You Possibly Do Better Than That?

Following The Well-lit Path, Offers Little In The Way Of Magic.

In Our Desire To Please Everyone, It's Very Easy To End Up Being Invisible Or Mediocre.

Set A Goal, And In Small, Consistent Steps, Work To Reach It. Get Support From Your Peers When You Start Flagging. Repeat. You Will Change.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.