Believe In Yourself, Even When No One

Once You Attach Your Personality To A Proposition, People Start Reacting To The Personality And Stop Reacting To The Proposition.

You'll Never Learn A Thing From A Competitor Weaker Than You.

If You Can't Say Yes, It's No. Don't Sugarcoat It. Don't Talk Yourself Into Yes Just To Seem Like A Nice Guy. No One Ever Went Broke Because He Or She Said "no" Too Often.

Don't Equate Activity With Efficiency.

Attitudes Are Every Bit As Important As Aptitudes.