Being Wealthy Is Often A Powerful Predictor

We Deeply Want To Be Led By People Who Know What They're Doing And Who Don't Have To Think About It Too Much.

If People Are Failing, They Look Inept. If People Are Succeeding, They Look Strong And Good And Competent. That's The 'halo Effect.' Your First Impression Of A Thing Sets Up Your Subsequent Beliefs. If The Company Looks Inept To You, You May Assume Everything Else They Do Is Inept.

Endlessly Amused By People's Minds.

One Of The Major Biases In Risky Decision Making Is Optimism. Optimism Is A Source Of High-risk Thinking.

It's Nonsense To Say Money Doesn't Buy Happiness, But People Exaggerate The Extent To Which More Money Can Buy More Happiness.