Being Funny, It Turns Out, Is Like

We Are More Likely To Cheat If We See Others Doing So. We Tend To Conform To Accepted Norms Of Reasonable Behaviour, Rather Than Adhere To Strict Rules.

We All Know That Americans Love Their Statistics - In Sport, Obviously. And In Finance Too.

We Escaped The Last Big Bursting Of A Bubble - The Dotcom Bubble - With A Relatively Light U.s. Recession. On That Occasion, The World Economy Found Its Way Back On Track Fairly Quickly.

But Beginners To The World Economics Forum Have To Understand There Is No Single Davos Experience, And There Is No Single Davos Community Either. There Are Numerous Tribes Who Interact Only At A Minimal Level.

I've Always Been Scared Of Advertising Folk. I've Met Them At Parties And I've Been To Their Offices And I've Always Found Them Intimidatingly Cool. At One Company I Visited, They Held Their Meetings In A Caravan That Had Somehow Been Installed In The Place, A Rather More Exotic Place To Gather Than The Typical Bbc Glass Box.