Be Intense, Passionate, And Fired Up, But

Instead Of Just Purchasing An Ad Campaign, Target Test And Measure. Give An Ad A Small Try. If The Response Is Enough To Pay For The Ad, Make It Larger. With A Franchise, Ask The Most Successful Franchisees What They Did. Ask The Bottom Five Guys What They Did And Avoid It.

Work Is Doing It. Discipline Is Doing It Every Day. Diligence Is Doing It Well Every Day.

The Creature Comforts We Tend To Rationalize As "business Expenses I Can Write Off."

As You Will It, So Shall It Be.

Debt Is So Ingrained Into Our Culture That Most Americans Can't Even Envision A Car Without A Payment ... A House Without A Mortgage ... A Student Without A Loan ... And Credit Without A Card. We've Been Sold Debt With Such Repetition And With Such Fervor That Most Folks Can't Conceive Of What It Would Be Like To Have No Payments.