At Aol, We Thought The Killer App

Nobody Should Have To Be A Systems Integrator To Make A Convergence Network Work In Their Home

Most Of The People Who Had Pcs Did Not Have Modems And Could Not Use Those Pcs As Communicating Devices. They Really Were Using Them For Spreadsheets Or Word Processing Or Storing Recipes Or Playing Games Or What Have You.

Today, National Geographic Has A Membership Side With A Magazine And Some Television Side, And They Generate About A Billion Dollars In Revenue, And They're Profitable. And So At The End Of The Year They Have Some Bottom Line Profit Which They Can Then Reinvest, Because They're Running It As A Not-for-profit In Charitable Endeavors.

You Really Need To Believe That You Are On To Something Important.

We Lose Money On Signing Up The Customers Where There's Some Marketing Costs Associated With Giving Them A Free Month. It Doesn't Much Matter Whether You Make A Little Bit Or Lose A Little Bit.. As You Well Know, Because You Lose A Ton On Every Copy Of The Washington Post (newspaper).