As Technology Advances At An Alarming Pace,

Business Is Recognizing The Role It Can Play In Combatting Climate Change. Thank God, Is All I Can Say, For There Is A Desperately Urgent Need For Business To Play That Role. Your Lobbying Influence Can Be Substantial, But Together, United And In Large Enough Numbers It Could Prove Decisive In Turning The Tide.

Forests ... Are In Fact The World's Air-conditioning System-the Very Lungs Of The Planet-and Help To Store The Largest Body Of Freshwater On The Planet ... Essential To Produce Food For Our Planet's Growing Population. The Rainforests Of The World Also Provide The Livelihoods Of More Than A Billion Of The Poorest People On This Earth... In Simple Terms, The Rainforests, Which Encircle The World, Are Our Very Life-support System-and We Are On The Verge Of Switching It Off.

Fast Food May Appear To Be Cheap Food And, In The Literal Sense It Often Is, But That Is Because Huge Social And Environmental Costs Are Being Excluded From The Calculations. Any Analysis Of The Real Cost Would Have To Look At Such Things As The Rise In Food-borne Illnesses, The Advent Of New Pathogens, Antibiotic Resistance From The Overuse Of Drugs In Animal Feed, Extensive Water Pollution From Intensive Agricultural Systems And Many Other Factors. These Costs Are Not Reflected In The Price Of Fast Food.

It Is Vitally Important That We Can Continue To Say, With Absolute Conviction, That Organic Farming Delivers The Highest Quality, Best-tasting Food, Produced Without Artificial Chemicals Or Genetic Modification, And With Respect For Animal Welfare And The Environment, While Helping To Maintain The Landscape And Rural Communities.

The Price Of Apparently Cheap Food Is Costing Nothing Less Than The Earth!