As It Is A Major Component Of

And If, By The End [of This Book], You Reckon You Might Still Disagree With Me, Then I Offer You This: You'll Still Be Wrong, But You'll Be Wrong With A Lot More Panache And Flair Than You Could Possibly Manage Right Now.

The Placebo Effect Is One Of The Most Fascinating Things In The Whole Of Medicine. It's Not Just About Taking A Pill, And Your Performance And Your Pain Getting Better. It's About Our Beliefs And Expectations. It's About The Cultural Meaning Of A Treatment.

I Spend A Lot Of Time Talking To People Who Disagree With Me - I Would Go So Far As To Say That It's My Favourite Leisure Activity.

If You Put Me In Charge Of The Medical Research Budget, I Would Cancel All Primary Research, I Would Cancel All New Trials, For Just One Year, And I Would Spend The Money Exclusively On Making Sure That We Make The Best Possible Use Of The Clinical Evidence That We Already Have.

Positive Findings Are Around Twice As Likely To Be Published As Negative Findings. This Is A Cancer At The Core Of Evidence-based Medicine.