As A Rule, I Don't Worry About

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

I Did Spend Years As An Addict, So I Know That World, Although I Wish I Didn't.

The World Had Teeth And It Could Bite You With Them Anytime It Wanted.

I Just Didn't Want Her To Get Hurt. I Thought She Was Going To Be. But Everyone Gets Their Share, Don't They? Sure. Pow, In The Nose. Pow, In The Eye. Pow, Below The Belt, Down You Go, And The Ref Just Went Out For A Hot Dog.

Was There Ever A Trap To Match The Trap Of Love?