As A Culture Moves From Orality To

The Past Is Strapped To Our Backs. We Do Not Have To See It; We Can Always Feel It. People Gather Bundles Of Sticks To Build Bridges They Never Cross. People In Distress Will Sometimes Prefer A Problem That Is Familiar To A Solution That Is Not.

What The Advertiser Needs To Know Is Not What Is Right About The Product But What Is Wrong About The Buyer.

Cyberspace' Is A Metaphorical Idea Which Is Supposed To Be The Space Where Your Consciousness Is Located When You're Using Computer Technology On The Internet, For Example, And I'm Not Entirely Sure It's Such A Useful Term, But I Think That's What Most People Mean By It.

If Parents Wish To Preserve Childhood For Their Own Children, They Must Conceive Of Parenting As An Act Of Rebellion Against Culture

Television Is Our Culture's Principal Mode Of Knowing About Itself. Therefore -- And This Is The Critical Point -- How Television Stages The World Becomes The Model For How The World Is Properly To Be Staged. It Is Not Merely That On The Television Screen Entertainment Is The Metaphor For All Discourse. It Is That Off The Screen The Same Metaphor Prevails. (92)