Arousal Leaves Us Mind-blind.

The Answer Is That We Are Not Helpless In The Face Of Our First Impressions. They May Bubble Up From The Unconscious - From Behind A Locked Door Inside Of Our Brain - But Just Because Something Is Outside Of Awareness Doesn't Mean It's Outside Of Control.

My Writing Model Is My Mother, Who Is A Writer As Well. She Always Valued Clarity And Simplicity Above All Else. If Someone Doesn't Understand What You're Writing, Then Everything Else You Do Is Superfluous. Irrelevant. If Any Thoughtful, Curious Reader Finds What I Do Impenetrable, I've Failed.

Truly Successful Decision-making Relies On A Balance Between Deliberate And Instinctive Thinking.

Sometimes Constraints Actually Create Success. Not Being Able To Swim Made Me Run. And Running Taught Me The Discipline I Needed As A Writer.

That Is The Paradox Of The Epidemic: That In Order To Create One Contagious Movement, You Often Have To Create Many Small Movements First.